Saheli App for Pregnant Women 2.8.13

“Saheli” is a multilingual mobile application dedicated to pregnancy care. It offers a variety of daily videos in English, Hindi, Bengali, Punjabi, Marathi, Kannada, Tamil, Telugu, and Malayalam, aiming to guide pregnant women through their journey in a friendly, entertaining, and informative manner. The content focuses on generic lifestyle aspects during pregnancy rather than medical issues, although the “Dr. Speak” channel features insights from medical practitioners. In addition to its video content, the app includes several noteworthy features detailed below.

The app’s content is categorized into different channels:

1. Just For You!: Pregnant users receive a new short video daily tailored to their expected due date (EDD). These videos cover the weekly development stages of pregnancy with engaging narratives, high-quality visuals, scripts, music, and a "Tip for Today".
2. Doctor’s Speak: Features medical practitioners discussing specific issues such as anemia and blood pressure.
3. Heart to Heart: Community chat group where pregnant women who have downloaded the app can connect.
4. My Phone Book: Allows users to store important phone numbers for quick access within the app.
5. Shopping: Enables urban pregnant women to find essential items for their pregnancy needs.
6. Smile Please: Offers uplifting generic entertainment videos periodically to boost users' moods.